Women, it's time to stop bracing for the two weeks before your period.

 
 it's time to get...

 

PMS FREE.

 

a workshop to understand what's beneath the bloating, the nausea, and the irritable, overstimulated mind and finally feel like yourself again. 

I'M READY
GET PMS FREE IN 90 DAYS • GET PMS FREE IN 90 DAYS • GET PMS FREE IN 90 DAYS • GET PMS FREE IN 90 DAYS • GET PMS FREE IN 90 DAYS • GET PMS FREE IN 90 DAYS • GET PMS FREE IN 90 DAYS • GET PMS FREE IN 90 DAYS • GET PMS FREE IN 90 DAYS •

If the term "PMS" gives you the ick, you're not the only one.


This acronym has been thrown around doctor's offices as a dismissal of symptoms. 

It's a diagnosis that nobody wants to identify with. 

But if you're spending half your month not recognizing the voice in your own head, lost in a depression that is totally uncharacteristic of you, then it's time to stop gaslighting yourself. 

Don't let the stigma around PMS stop you from healing.

 

You're not "too much."

You're not "just hormonal."

There's not anything wrong with you.

You just haven't been given the right system to heal.

(and I'll tell you right now, the root causes sitting beneath your PMS go so much deeper than what you've ever been told. and I think you deserve to know them). 

You've got a good life, good friends, you nourish your body well and care about your health. So why, like clockwork, right after ovulation, do you get so bloated that you don't even want to eat, fatigued beyond belief and suddenly feel like your entire life is..... wrong? 

You know it's normal to feel edgier premenstrually. But you also KNOW the extent to which you're feeling the existential dread is definitely not normal.

This isn’t the same as normal cycle fluctuations and you know it.

 

The term “PMS” is annoying, and maybe it doesn't even feel like it really encompasses what you're experiencing. But there's a different way to look at it — one that doesn't lump you into a category of “this is just a normal part of being a woman” — and you deserve to see it.

A few common signs your PMS might be pointing to something deeper

 Bloating so bad your stomach feels as hard as a rock — no matter how much water you drink or how well you manage your diet

Feeling depressed or anxious for seemingly no reason

Breast tenderness to the extent that touching them hurts

Feeling overstimulated by everything

Fatigue that makes your normal daily tasks feel overwhelming and impossible

Mental or emotional darkness that just doesn't feel like you

Feeling sick, nauseous, and losing your appetite the week before your period

And the framework I'm teaching? It connects every single one.

Yes, healing is possible for you. :)

 

Your OBGYN might have told you it's all just “PMS” and there's nothing to do about it (but you could try hormonal birth control, or maybe get on antidepressants).

The Womb Healers of IG might have said it's just your Inner Sorceress archetype and to embrace the darkness (but you know this isn't normal).

It's time to stop gaslighting yourself and finally embrace an approach rooted in clinical — but not pathological — support.

Healing is possible for you, even if you've been dealing with this for ages and feel like you've done all the things.

Hi, I'm Natalie.

 

and I'm your guide. I've been working with women through hormone, cycle, and fertility challenges for 6 years through the lens of Traditional Chinese Medicine, Functional Labs, and Psychosomatic Womb Healing. I've supported countless women in healing the root causes beneath their PMS so they can finally feel like themselves again and not just for one week of the cycle, but all month long.

My work started after I hit my own rock bottom: period cramps that landed me in the ER not once but twice, fatigue so bad I had to hype myself up to do the laundry, and PMS mood swings so severe I felt lost in my own mind more times than I can count.

I know what it's like to be where you are — and I want you to know there is nothing wrong with you. You just haven't been given a framework that works for you yet.

Here's what we'll cover together:

 

  • What PMS actually is from a root-cause perspective — and why the two weeks before your period feel the way they do

 

  • The difference between normal cycle fluctuations (and learning to love all parts of you) and when it's time to take something seriously and make a change

 

  • The specific patterns beneath your symptoms, and how to tell which one is yours

 

  • The exact shifts that ease bloating, mood swings, and luteal heaviness — so you can feel like yourself again all cycle long

 

  • How to actually read your body's signals moving forward, so a hard luteal phase becomes information, not something to brace for

and here's what you'll get - 

 Live 90-minute Masterclass

 

→ with time for questions at the end if you are there live!

Lifetime access

 

→ The full recording is yours to revisit anytime.

The root cause of PMS

 → Understand it through TCM — and how to heal from the roots of “Stagnation” and “Deficiency.”

A clear path forward

 

→Exactly how to move forward over the next 6 months.

Herbs, supplements & labs

→Specific herbal and supplemental recommendations, plus labs to consider.

BONUS

→A guided nervous system orientation practice for moments of activation.

You’ve been stuck in a loop of trying hard and getting nowhere.
 

Now it’s time to introduce a better way — one that’s built for consistency, ease, and actual results.

Write a statement here about how your method can help them reach their dream results

 

without needing to hustle or overthink and why it’s the best method on the market — sometimes all it takes is one small, intentional action.

This Offer Title is a game changer if:

01.

 You’re in the early stages of something new 

You’ve got an idea, a passion, or a project that you want to grow — but you're feeling unsure where to begin. How is your offer specifically designed to support this person? Explain that here and focus on the outcome that person desires and how your offer supports that

 

02.

 You’ve been trying to figure this out on your own 


You’ve read the blogs, listened to the podcasts, maybe even taken a course or two — but something still isn’t clicking. How is your offer specifically designed to support this person? Explain that here and focus on the outcome that person desires and how your offer supports that

 

03.

 You want structure without the overwhelm 


You’re juggling a lot, and what you need most is a straightforward system that actually fits into your life. How is your offer specifically designed to support this person? Explain that here and focus on the outcome that person desires and how your offer supports that

 

04.

 You’re tired of guessing what works 
 

You’re done throwing spaghetti at the wall and hoping something sticks. You want to know what to do, why it matters, and how to do it well. How is your offer specifically designed to support this person? Explain that here and focus on the outcome that person desires and how your offer supports that

 

05.

 You’re ready for something to change 

 

Whether it’s how you spend your time, how you show up, or what you’re working toward, you know it’s time for a shift. How is your offer specifically designed to support this person? Explain that here and focus on the outcome that person desires and how your offer supports that

CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS •
I get it.  Starting something new can feel like a lot—especially when you’re juggling everything else.

 

In a perfect world, we’d be sitting across from each other, notebooks open, walking through a simple process that makes everything finally click.

But you don’t need a private session to get the clarity you’re looking for—you just need a straightforward, step-by-step path forward.

And the best part? You can do it right from your own space, at your own pace, with a plan that’s designed to be easy on your time, your energy, and your budget.

3 years

of experience teaching this method

300 students

have taken this course

450 total wins

from implementing

4 hours

average time spent per week

Introducing...
YOUR OFFER TITLE • YOUR OFFER TITLE • YOUR OFFER TITLE • YOUR OFFER TITLE • YOUR OFFER TITLE • YOUR OFFER TITLE •
YOUR OFFER TITLE • YOUR OFFER TITLE • YOUR OFFER TITLE • YOUR OFFER TITLE • YOUR OFFER TITLE • YOUR OFFER TITLE •
Write 1–2 lines that explain what your offer helps people stop doing (ex: wasting time, spinning their wheels) and what it helps them start doing instead (ex: gaining clarity, making progress).

 

Write a brief sentence here that explains what this offer is based on — a proven process, personal experience, or a framework you've developed.

Summarize the structure of your method in 1–2 lines. Keep it focused on how it delivers transformation (ex: Get the 4-step system that helps you finally ___, without having to ___.)

Yes! I’m ready to achieve the outcome promised!

The whole course is broken down into

Four simple stages

 

So intuitive, you’ll be wondering why no one teaches it this way…

MODULE 1

Title of Module

Give a clear example of what they’ll be able to do or understand after this module. Use specific actions, shifts in mindset, or outcomes they’ll see—this is where the value becomes real.

Mention any tools, techniques, or strategies introduced in this module and how they simplify or improve the experience for your student.

 By the end of this module:

  • Describe a tangible result they'll walk away with
  • Share how their confidence or clarity will increase
  • Mention one shift in how they’ll take action moving forward

After this module, you’ll be ready to start marketing your artwork.

“Drop in a short testimonial here that showcases how someone applied what they learned in this module and what it helped them accomplish.”

Name Here | Title or Role Here

MODULE 2

Title of Module

Give a clear example of what they’ll be able to do or understand after this module. Use specific actions, shifts in mindset, or outcomes they’ll see—this is where the value becomes real.

Mention any tools, techniques, or strategies introduced in this module and how they simplify or improve the experience for your student.

This module includes:

  • Describe a tangible result they'll walk away with
  • Share how their confidence or clarity will increase
  • Mention one shift in how they’ll take action moving forward

“Drop in a short testimonial here that showcases how someone applied what they learned in this module and what it helped them accomplish.”

Name Here | Title or Role Here

MODULE 3

Title of Module

Give a clear example of what they’ll be able to do or understand after this module. Use specific actions, shifts in mindset, or outcomes they’ll see—this is where the value becomes real.

Mention any tools, techniques, or strategies introduced in this module and how they simplify or improve the experience for your student.

By the end of this module:

  • Describe a tangible result they'll walk away with
  • Share how their confidence or clarity will increase
  • Mention one shift in how they’ll take action moving forward

“Drop in a short testimonial here that showcases how someone applied what they learned in this module and what it helped them accomplish.”

Name Here | Title or Role Here

MODULE 4

Title of Module

Give a clear example of what they’ll be able to do or understand after this module. Use specific actions, shifts in mindset, or outcomes they’ll see—this is where the value becomes real.

Mention any tools, techniques, or strategies introduced in this module and how they simplify or improve the experience for your student.

By the end of this module:

  • Describe a tangible result they'll walk away with
  • Share how their confidence or clarity will increase
  • Mention one shift in how they’ll take action moving forward

“Drop in a short testimonial here that showcases how someone applied what they learned in this module and what it helped them accomplish.”

Name Here | Title or Role Here

I'm ready for offer title!

Sign me up!

This method includes everything you need to...

Start seeing more of the outcomes you’re actually aiming for—without the constant stress, confusion, or need for fancy tools

Wake up to more of the experiences, results, or progress you’ve been working toward

Turn momentum into real, measurable wins that move you forward

Build or create the essentials without needing expert-level skills or expensive software

Let simple systems do the heavy lifting so you can stay focused on what matters most to you

Use clear, easy-to-understand insights to guide your next steps—no more second-guessing what’s working

You’ll get immediate access to short, digestible lessons, guided walkthroughs, helpful how-to videos, and ongoing updates anytime the process evolves—so you’re always learning what’s relevant now.

Gives you a straightforward, no-fluff plan you can actually stick to—one that’s built for consistency and results.

Instead of being overwhelmed by a long to-do list, you’ll be spending about an hour a week making meaningful progress.

From the moment you join, everything is ready for you—no delays, no confusion. You’ll have access to all the essential materials, plus any new additions as the process evolves.

And yes, it’s focused on what works today—so you’re not left using outdated tactics that no longer deliver.

It’s all in here, designed to work with your real life and your real goals.

Heads up: free goodness ahead!

$300+ in FREE Bonuses -

intentionally designed to help you go further, faster!
Bonus Name Goes Here
 

A short description of what the bonus is (ex: templates, swipe files, checklists). Mention how it helps them take action faster, skip the guesswork, or get better results with less effort.
 

 Value $46 – included free! 

Bonus Name Goes Here
 

A short description of what the bonus is (ex: templates, swipe files, checklists). Mention how it helps them take action faster, skip the guesswork, or get better results with less effort.
 

 Value $46 – included free! 

Bonus Name Goes Here
 

A short description of what the bonus is (ex: templates, swipe files, checklists). Mention how it helps them take action faster, skip the guesswork, or get better results with less effort.
 

 Value $46 – included free! 

Bonus Name Goes Here
 

A short description of what the bonus is (ex: templates, swipe files, checklists). Mention how it helps them take action faster, skip the guesswork, or get better results with less effort.
 

 Value $46 – included free! 

00

DAYS

00

HOURS

00

MINS

00

SECS

Yes! I want these limited time bonuses!
“I had NO idea this could make such a difference…”

 

Before I joined, I was struggling with a specific area where I just wasn’t seeing results. I honestly didn’t expect this tool or method to have such a big impact—but it did.

After putting it into practice, I started to see consistent growth and real change that directly improved my experience in a tangible way.

 

Name Here | Title or Role Here

“I’ve tried other things before — this one actually made it click.”

 

I’ve invested in other trainings and resources on this topic, even from people who specialize in it exclusively… and nothing compared to this. Every part of the content felt doable, actionable, and designed to keep me moving forward. What really stood out was how clearly the creator practices what they teach — it’s not just theory, it’s proven.

 

Name Here | Short description of who they are

“One simple win turned into big opportunities I didn’t expect.”

 

This offer wasn’t just easy to follow — it actually worked. The strategy helped me create results that led to real visibility and growth.

What started as a small success has now opened doors I didn’ t even know were possible, from new leads to unexpected recognition.

 

Name Here | Brief description or title

CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS • CREATE, SHARE, AND GROW IN 30 DAYS •

Log in today, see results in a week:

THIS OFFER IS YOURS FOR THE TAKING.

How it works:

💛 Let them know they can move at their own pace—binge it all in a day or spread it out over time.

đź’› Share the average time commitment for each lesson or module (aim to keep it realistic and doable).

đź’› If you include video, audio, or transcripts, tell them how each format makes learning more accessible.

💛 Emphasize convenience—mention that it’s mobile-friendly, perfect for learning during commutes, coffee breaks, or laundry folding.

💛 Reassure them it’s built for real life: no fluff, no filler—just clear, actionable content they can apply right away.

I’M READY TO SEE RESULTS! LET’S DO THIS!

What makes this course different from everything else out there?


Most offers skim the surface—they focus on shiny tips or short-term tricks that fade fast.
 

But this one? It’s built to last.

→ This isn’t about appearances or quick wins that don’t stick.
→ It’s about building something real, useful, and sustainable.
→ You’ll walk away with a clear system you can use again and again—one that creates results without burning you out

THAT’S THE POWER OF THIS METHOD. It’s not just promising change—it’s designed to deliver it.

 Payment Plans: 

Three Ways to Say “I’m In!”

This comprehensive course will help you elevate your art from hobby to full-time career.

Most Flexible:

$127/M

6 PAYMENTS

Spread it out! Choose this option if you prefer smaller, easier monthly payments.

  • 4 modules unlocked monthly
  • Monthly focus groups
  • Interactive assignments
  • Supportive online community
  • A 1:1 coaching session
enroll in offer title now]

Most Affordable:

$299

12 PAYMENTS

Great for those who want to get started now without the pressure of a larger upfront cost.

  • 4 modules unlocked monthly
  • Monthly focus groups
  • Interactive assignments
  • Supportive online community
  • A 1:1 coaching session
enroll in offer title now

Best Value:

$497

ONE-TIME PAYMENT

Quick and simple—make one payment and you’re done!

  • 4 modules unlocked monthly
  • Monthly focus groups
  • Interactive assignments
  • Supportive online community
  • A 1:1 coaching session
enroll in offer title now
visa | apple pay | google pay | afterpay | discover

 

No matter which plan you choose, you’ll get instant access to the full course, bonus resources, a template kit, support from my team, and our private community to guide you every step of the way.

Hi! I’m Your Name Here!


Your go-to guide for insert the type of transformation you help people achieve

 

This is where you share a warm, personal intro. Mention something that builds trust—like your background, your experience, or a fun, relatable detail that makes people feel like they already know you.

Write a few sentences that highlight what you’re known for and what you’re passionate about. Keep it real and relatable, and show your audience why you care about this work.

Add a specific moment when everything changed for you. This could be a conversation, a realization, or a moment of clarity that sparked your shift into what you do now.

Tell them what you discovered, how it transformed your path, and how that insight became the foundation for the offer you’re now sharing.

This isn’t just information—it’s the strategy, structure, and support you’ve been looking for… and now, it’s yours.

Let’s Clear Things Up, Shall We?

“I had NO idea this could make such a difference in my business…”

 

Before I joined, I was struggling with a specific area where I just wasn’t seeing results. I honestly didn’t expect this tool or method to have such a big impact—but it did.

After putting it into practice, I started to see consistent growth and real change that directly improved my experience in a tangible way. 

Name Here | Title or Role Here

“I’ve tried other things before — this one actually made it click.”

 

I’ve invested in other trainings and resources on this topic, even from people who specialize in it exclusively… and nothing compared to this. Every part of the content felt doable, actionable, and designed to keep me moving forward. What really stood out was how clearly the creator practices what they teach — it’s not just theory, it’s proven.

Name Here | Short description of who they are

“One simple win turned into big opportunities I didn’t expect.”

 

This offer wasn’t just easy to follow — it actually worked. The strategy helped me create results that led to real visibility and growth.

What started as a small success has now opened doors I didn’ t even know were possible, from new leads to unexpected recognition. 

Name Here | Brief description or title

When you enroll today, you’ll unlock immediate access to:

Four Straightforward, Guided Modules

 

Each module is designed to build on the last, with clear action steps and easy-to-digest insights.

Module 1:

Title of Module
 

Describe the key point that someone will learn in this module and why it matters. This is usually where you help them set goals, understand their audience, or shift their mindset.

Module 2:

Title of Module
 

Share what they’ll discover about your method or system here, and explain why it’s a smarter, more effective approach than what they’ve tried before.

Module 3:

Title of Module

 

Explain how this module will help them start applying the strategy to their own situation. Mention what kind of results or clarity they can expect as they take action.

Module 4:

Title of Module
 

Describe how this module helps them improve on what they’ve built so far. Whether it’s measuring progress, simplifying further, or scaling—show why this phase makes the process sustainable.

 Four Free Bonuses

Consider This Your Shortcut Stack To Outcome

Bonus Name Goes Here
 

 Use this space to describe a bonus that includes a done-for-you resource like a set of templates or swipe files. Explain how this helps your audience stop guessing and start taking action quickly. 

 Value $46 – included at no extra cost 

Bonus Name Goes Here
 

This bonus might be a deep-dive worksheet, framework, or planning guide. Describe how it breaks down something complex and helps them move forward with confidence and ease. 

 Value $46 – yours free 

Bonus Name Goes Here
 

Mention a resource that simplifies decision-making — like a cheat sheet, quick-start guide, or tool that clarifies the next step. Emphasize how it supports faster, more focused progress. 

 Value $46 – 100% included 

Bonus Name Goes Here
 

 Describe this bonus as something that pulls it all together — maybe a checklist, strategy walkthrough, or planning system. Highlight how it eliminates overwhelm and supports steady momentum. 

 Value $46 – no extra charge 

Total bonus value?

Over $300 worth of clarity-driving, guesswork-cutting, time-saving tools — all included for free when you enroll today

00

DAYS

00

HOURS

00

MINS

00

SECS

Yes! I want these limited time bonuses!
“I had NO idea this could make such a difference…”

 

Before I joined, I was struggling with a specific area where I just wasn’t seeing results. I honestly didn’t expect this tool or method to have such a big impact—but it did.

After putting it into practice, I started to see consistent growth and real change that directly improved my experience in a tangible way.

 

Name Here | Title or Role Here

“I’ve tried other things before — this one actually made it click.”

 

I’ve invested in other trainings and resources on this topic, even from people who specialize in it exclusively… and nothing compared to this. Every part of the content felt doable, actionable, and designed to keep me moving forward. What really stood out was how clearly the creator practices what they teach — it’s not just theory, it’s proven.

 

Name Here | Short description of who they are

“One simple win turned into big opportunities I didn’t expect.”

 

This offer wasn’t just easy to follow — it actually worked. The strategy helped me create results that led to real visibility and growth.

What started as a small success has now opened doors I didn’ t even know were possible, from new leads to unexpected recognition.

 

Name Here | Brief description or title

The No-Regrets Guarantee

Here’s where you’ll explain your risk-free promise. Give them full confidence that if the offer doesn’t deliver, they’re protected.

Let them know they can try it, test it, and explore everything inside — and if it doesn’t feel like the right fit, they’ve got a way out (no hard feelings). Be clear on how long they have (e.g. 30 days), and what they need to do to request a refund.

Wrap it up with a personal note or reassurance. The goal here is to remove any lingering hesitation and show that you stand behind what you’ve built

This isn’t about giving up what you’re already doing—it’s about creating something that works in the background, building momentum while you keep showing up.

 

This section should speak to how your method delivers messages, support, or solutions to the right people at the right time—without constant effort.

Here’s where you encourage them: no special skills required. If they can handle everyday tools or routines, they’re more than ready for this next step. Use this space to offer confidence and clarity that this is doable for anyone.

All it takes is building a simple routine that helps you:

→ Start each day with clarity and a sense of direction

→ Stick to a rhythm that keeps you focused and grounded

→ Take small, intentional actions that actually feel doable

→ Feel more in control of your time and energy

→ Show up for yourself in a way that feels aligned and sustainable

→ See steady progress that builds confidence and motivation

 Payment Plans: 

Three Ways to Say “I’m In!”

This comprehensive course will help you elevate your art from hobby to full-time career.

Most Flexible:

$127/M

6 PAYMENTS

Spread it out! Choose this option if you prefer smaller, easier monthly payments.

  • 4 modules unlocked monthly
  • Monthly focus groups
  • Interactive assignments
  • Supportive online community
  • A 1:1 coaching session
enroll in offer title now

Most Affordable:

$299

12 PAYMENTS

Great for those who want to get started now without the pressure of a larger upfront cost.

  • 4 modules unlocked monthly
  • Monthly focus groups
  • Interactive assignments
  • Supportive online community
  • A 1:1 coaching session
enroll in offer title now

Best Value:

$497

ONE-TIME PAYMENT

Quick and simple—make one payment and you’re done!

  • 4 modules unlocked monthly
  • Monthly focus groups
  • Interactive assignments
  • Supportive online community
  • A 1:1 coaching session
Enroll in offer title now
visa | apple pay | google pay | afterpay | discover

 

No matter which plan you choose, you’ll get instant access to the full course, bonus resources, a template kit, support from my team, and our private community to guide you every step of the way.